29. January 2021

Breakthrough AI contract in India

ELOP’s AI business unit Simplifai AS (Simplifai) has won a breakthrough contract in the high-potential Indian market, landing one of India’s best-known Internet brands as its first customer in the country.

Simplifai will be delivering AI technology to Shaadi.com, one of the leading social networking sites based out of India, used by more than 35 million people worldwide.

“To get one of India’s best-known Internet brands as our first Indian customer is a major milestone for us. It demonstrates the strength of our technology and will be a cornerstone reference in our further rollout in South Asia. The market potential is enormous,” says Bård Myrstad, CEO of Simplifai.

Wants to increase efficiency through AI and smart automation

Shaadi.com receives 30,000 to 40,000 customer enquiries monthly. The company wants to improve and automate its processes and the Simplifai AI technology will help Shaadi handle the vast number of enquiries the company receives every year. Simplifai’s Digital Employee technology can analyse and process large amounts of data to perform intelligent actions based on this information. The AI technology will help Shaadi achieve significant gains in the quality and efficiency of the company’s customer experience.

Simplifai was selected in strong competition with several other global suppliers of AI solutions to provide its services to Shaadi.com.

“Winning this contract ahead of other recognized brands, demonstrates the commercial competitiveness of Simplifai and their leading position technologically. We look forward to applying this unique AI competence across industries,” says Kjersti Kanne, CEO of ELOP.

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